Two things I've always stood clear of on my lips are: shimmers, and mattes. The first because I thought it made my lips look huge and obnoxious. The second because my lips tend to be dry on their own, and I don't want a desert on my mouth. I've owned maybe one matte lipstick, and I got that one by accident.
However, I've been in the market for a true red for a while. I was going back and forth between Ruby Woo and Russian Red. I picked up Russian Red because it seemed to not look as orange on me as Ruby Woo did.
Surprinsgly the matte formula was not as drying as I feared it would be - it was quite comfortable all six hours I wore it. Yes, six freaking hours of wear, without having to touch up at all. While I did put on MAC's Current lipliner with it, I almost didn't bother wearing a liner at all - that's a damn first for me.
I really do love this color. Somehow it's easier for me to just throw on whenever I don't feel like doing too much.