There was once a time when I wrote down every single MAC
collection and its release date, wrote lists of things I needed to have, and
salivated over sold out items I would never ever get anywhere but Ebay for
three times the retail price. Nowadays that doesn’t happen so often. The last
time I was that excited for a MAC collection was when the Style Black
collection was released.
Released in September 2009, Style Black focused on dark,
vampy, ~*edgy*~ colors. The blacks, purples, blues, silvers – all in the deepest,
darkest form possible. Among the products were two of my favorites: Mineralize
Eyeshadow in Young Punk, and Glimmerglass in Blackfire. I love purple with all
my heart, and both of these products filled that desire for me. I still have a
bit of Blackfire, but refuse to touch it because I didn’t buy a back up and do
not want to see it go. My mom has her own Young Punk, so I feel a little better
about that. I’m still terrified of dropping it whenever I even attempt to open
it, though.
The weeks prior to it being released, I was super duper
excited for it. Then once it was released, I wanted to get everything and ended
up loving what I did get. The pigmentation was amazing, the whole idea was
different and tantalizing, and I was just genuinely pleased with everything I
purchased. Nowadays MAC collections seem like they’re either thrown together
last minute (Miss Piggy, anyone?), a bunch of repromotes, or things that look
exactly like stuff we’ve already seen that might as well have been repromotes. I really don’t even
bother looking up promo photos because I just have it in my head that I won’t
care. And that’s bad…I’m supposed to
care about makeup. I’m also supposed to feel like a company deserves my money
and the time and energy it takes me to go and buy their products.
Don’t get me wrong; I still buy things from MAC. And I will
continue to buy their products. And there’s way more people out there who have
no problem with their stuff than there are who DO have a problem. MAC is one of
the most widely known and recognized cosmetics brands in the industry, and I
don’t think that’s going to change anytime soon.
I just feel like I need them to remind me why people love
and adore them. There have been a few collections that I showed a bit more
interest in. I actually went to an unveiling event with my mom for the Venomous
Villains Collection from two Falls ago (now that I think about it, I seem to
only care about their Fall collections). Between the two of us we pretty much
ended up getting the entire collection – with backups to spare. The Semi
Precious Collection from a few months back had gorgeous mineralized eye shadows
that again, my mother and I went crazy for.
I don’t expect every single collection to be award winning
and to die for, but it’d be nice to have them a little more thought out and for
us to see the effort put into them. With so many collections coming out every
Thursday it seems like MAC is more devoted to quantity rather than quality. And
that’s just a no no. We all really do love you MAC, so much that we’re still
willing to put up with your faults. And we’re willing to wait for you to fix
those faults, but you have to catch us while that love is still there.
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